Reduce First is a campaign to empower Coloradans to reduce the prevalence of plastics in their everyday lives. Through intentional consumer choices to avoid or replace plastic, support of local businesses through the Plastic-Free Colorado Collective, and calling out corporations for their role in perpetuating the issue of plastics, Reduce First aims to disrupt the standard of plastic living that has become the norm.

Stay tuned for more information on how you can #ReduceFirst!